E-commerce Jewelry Brand Marketing Case Study-113% Increase in Revenue

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Whom we worked with

A famous jewelry e-commerce brand, based in the USA was facing major problems in generating revenue and getting sufficient conversions. They deal mainly in custom made jewelry, sterling silver jewelry, zirconia jewelry, gold plated and various different types of jewelry.

Challenges They Faced

They were not able to generate enough revenue even after putting a lot of work into the project and running continuous ads on Google, Bing, and Facebook. Their website was having issues on mobile, their landing page was not optimized and their keywords were also not properly optimized. They were not able to track proper metrics and were not able to convert the prospective lead into a customer.

How We Did It

  • Landing Page Optimization
  • Dynamic Remarketing
  • Day Parting(Reduced bid for a particular period of the day which were getting low conversions)
  • Added Negative Keywords
  • Paused Non-Performing Campaigns
  • Reduced the bid for high CPC campaigns

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