Parental Control App Marketing Case Study- 380% increase in conversions
How Parental Control App increased conversions by 380%
Decrease in CPC
Increase in Conversions
Decrease in Avg. CPC
Increase in Conversion Rate
Whom we worked with
A Parental Control App having a large customer base wanted to grow their business and generate more revenue. Their software product provides Parental monitoring on desktop and mobile devices which includes services like SMS tracking, Browser History tracking, Location tracking, Call tracking and various other features.
Challenges They Faced
The main challenges we encountered while working include less efficient internal linking, multiple 301 and 302 redirects, improperly targeted keywords, missing proper CTA, absence of meta titles and meta descriptions on main pages, low conversion rates, lots of broken links and poor ad copies.
What Our Client saying
“I loved their approach towards the problem. Transparent working and great communication take them a step ahead as compared to others.”
How We Did It
- Optimized Ad copies
- Display Ad Campaigns
- Ad Scheduling and proper CTA
- Added Negative Keywords
- Location Bidding
- Including External Sitelinks
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