Mobile Chargers and Accessories Store – Paid Marketing Case Study

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- Mobile Chargers & Accessories – PPC Case Study
The Stats we achieved for our Mobile Chargers and Accessories e-Commerce Store
Clicks Increased
Conversions Increased
Analy. Revenue Increased
About The Company
Google Sponsored Ads are an excellent way for businesses of all sizes to reach potential customers online. They allow you to run ads on Google search results pages (SERP), where most people look first when researching products or looking for information. If your product or service falls within the scope of someone is searching for, running an ad on a SERP will likely result in some clicks and leads.
However, it isn’t easy to reach targeted users with effective Google Sponsored Ads – it requires precision targeting, creative design, and well-optimized campaigns. That’s where AdtoRise comes in!
A website that sells mobile chargers and accessories was struggling to achieve positive results with its Google ads related to mobile accessories advertisement. They had low ROI and low order volumes. AdtoRise helped the brand optimize its Google ad campaign for mobile accessories stores and doubled the conversion rates to increase sales volume.
This case study talks about what challenges we faced initially while analyzing the brand’s ad campaign, what initiatives we took to resolve the issues, and how we doubled the transactions and revenue within just a year.
The Challenges We Faced
Before starting the optimization process, first, we analyzed the Google Ad account and Shopping Feed of the brand’s PPC campaign. We found out there are several things that needed to be done:
- Evaluating the brand’s current ad campaigns and measuring their ROI
If they are not meeting the company’s goals, it is necessary to make changes to ensure maximum return on investment.
- Assessing the cost of conversion and developing strategies for improving this rate
Too often, brands focus only on increasing clickthrough rates (CTRs) without taking into account other factors such as cost per conversion or order value.
- Taking advantage of new types of advertising platforms, such as social media ads and video ads
These channels can be more effective than traditional banner or text Ads if properly optimized.
- Selecting bids based on target market demographics and psychographics
This is necessary for reaching potential customers at an affordable price point with high-volume sessions.

The Opportunities We Discovered
After reviewing the brand’s Google Ads account, we identified several areas for improvement:
- One opportunity was to review the current ad spend to conversions ratio and see if there are opportunities to lower costs while still maintaining a strong conversion rate
- Increasing the number of orders and revenue was also an important aspect to focus on
- Boosting the overall number of sessions a month over month was also necessary
By addressing these opportunities, we could ultimately drive more traffic and generate better results for the brand’s paid mobile accessories ads. Overall, there were a lot of possibilities for growth and we put all our effort into helping the brand achieve success in these areas.
What We Did to Change the Brand’s Paid Marketing Scenario
Looking to improve the performance of our client’s Google Ad account, we took a comprehensive approach by starting with a campaign restructure. This allowed us to create shopping campaigns for each product type and also launch standard search and dynamic search campaigns.
In addition, we tested out different bidding strategies, including CPA and high ROAS, and implemented ad extensions.
We also set up remarketing campaigns and PMAX campaigns targeted at new customers. Overall, these efforts resulted in a more optimized account with better outcomes for our client
Keeping the Shopping Feed optimized can mean the difference between a successful ad campaign and a flop. That’s why we took several steps to ensure that our feed is optimized for the best performance possible.
We added a new plugin for Google Ads shopping in Shopify, and did keyword research to optimize our titles for search.
We also made sure to pass important product specifications, segmented products according to collections, and added sale prices where applicable. By assigning Google product categories to each offering and creating supplemental feeds for additional attributes, we were able to present a comprehensive Shopping experience for our customers.
And of course, we constantly monitor and optimize the Shopping Feed – both for new products and existing ones – to guarantee the best results.
What Our Client saying

Sourav Acharya
"Charging Cable is an online retailer of mobile cables and other accessories in India. They have a wide range of products at competitive prices and offer unmatched customer service. Their goal is to become the leading online retailer of IT products in India."
The Outcome
Optimizing the Google Ads and Shopping Feed has had amazing results for our client’s business. We saw a significant increase in website sessions and daily orders, which demonstrates the effectiveness of these optimizations. Not only did we see an improvement in metrics, but also experienced a tangible boost in sales and revenue. This just goes to show the importance of constantly re-evaluating and refining the marketing strategies in order to achieve maximum success.
Google Ads Campaign Results:
- 43% Impressions Increased
- 28% Clicks Increased
- 37% Conversions Increased
- 34% Analy. Revenue Increased
*These are the stats of Jan’2023 Vs. Feb’2023 (1 month) Comparison.




If you would like to optimize Google ads for your mobile accessories store or any other project, feel free to contact us. Our expert paid marketing team will be happy to help you.
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