IVF Treatment Lead Generation – Paid Marketing Case Study

ivf treatment case study

About The Company

An India-based IVF treatment center was running ads on major paid marketing sources. However they weren’t seeing the results they wanted in terms of quality leads from their healthcare PPC advertising efforts. That’s when the brand turned to AdtoRise. 

Our team took over the project and used data and consumer insights to improve the PPC strategy for the IVF clinic. The result? An increase in quality leads, and more hopeful parents finding their way to this trusted fertility clinic.

This medical PPC case study will talk about how we achieved success in improving the brand’s IVF clinic advertising strategy and making the most of IVF and infertility PPC management efforts. But before diving into that, let’s have a quick look at the initial challenges we faced while analyzing the ongoing  Google ad campaign of the brand.

Initial Challenges

While analyzing the Google ad campaign of the infertility center, we faced a few major challenges:

  • The website’s landing page was not optimized for conversions, leading to a low-quality score and high cost per acquisition. 
  • The website was slow and cluttered, making it difficult for prospective customers to understand what the brand had to offer. The lack of a clear lead form on the landing page only added to these issues. 
  • The brand lacked trust and recognition, causing even qualified leads to be hesitant to convert. 

However, by improving the speed and layout of the website and creating a more streamlined lead form process, we were able to significantly improve the performance of the brand’s Google Ad campaign. We kept in mind every aspect of the brand’s PPC advertising journey, from initial ad impressions to conversion on the landing page. As a result, we were able to generate higher-quality leads at a lower cost per acquisition.

ivf doctor

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Possible Opportunities

Our team was excited about the potential for PPC management to improve the performance of the brand. We saw opportunities to lower the cost per acquisition and drive more quality leads, all while increasing brand awareness. By carefully selecting keywords and targeting specific demographics, we could optimize the brand’s PPC campaigns for maximum results. Additionally, ongoing analysis and adjustments would ensure that our efforts remain effective over time.

Step-by-Step Process Toward Success

After analyzing the entire Google ads campaign we started working on it step by step:

Step 1: Setting Up Ad Campaign

One of the biggest challenges of running a successful Google Ads campaign is accurately tracking performance. Without properly setting up the tracking code, it’s impossible to tell which campaigns, keywords, and ads are driving conversions and leads. That’s why, before taking any other steps in the Google Ads campaign, we made sure to fix the tracking code setup for both Google Ads and Google Analytics. This ensured that we were able to accurately track the progress and make data-driven optimizations moving forward. 

This technique paid off – with proper tracking in place, we were able to see a significant increase in conversions and leads. 

Step 2: Optimizing  Ads Campaign

The second step in optimizing the Google Ads campaign was to restructure and analyze the account. This included a few steps:

  • Creating campaigns for brand keywords
  • Pushing both brand and generic campaigns
  • Conducting competitor research
  • Adding relevant keywords
  • Building trust through reviews and awards
  • Attaching lead forms for lead generation
  • Improving ad copy by including ad extensions such as call, location, and site links
  • Adding negative keywords in order to control unwanted spending
  • Optimizing targeting bids for devices, ad scheduling, and locations

And finally, we committed to regularly optimizing both new and existing campaigns. 

The result of these strategic steps? Improved click-through rates and lower cost-per-clicks, leading to a more successful and profitable campaign overall. By taking the time to analyze and then methodically work through each aspect of the campaign, we were able to truly optimize its potential.

What Our Client saying

Dr. Shefali Jain

Dr. Shefali Jain

Gynecologist, Obstetrician & Infertility Specialist

"AIIM Indore is India’s leading IVF center established to provide World Class Infertility solutions to suit every individual need. With over 27+ years of experience, AIIM is considered as most trusted fertility center in central India."

Result

Working with an IVF treatment center, AdtoRise utilized its expertise as a certified PPC marketing agency to significantly improve their Google Ads campaign. By implementing a carefully tailored PPC strategy, we saw a substantial increase in qualified leads and conversions, reflecting the success of our approach.

Check Google Ads results below:

  • Conversions increased by 57%
  • Phone Calls increased by 110%
  • Average CPC decreased by 36%
  • Clicks increased by 48%
ivf google ads conversions
ivf google ads phone calls
ivf google ads avg cpc
ivf google ads clicks

If you are also planning to get the best solution for IVF lead generation with Paid Marketing, feel free to contact us. Our efficient, experienced and professional team is here to help you.

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