SaaS PPC Agency Increase ARR, MRR and ROI Targets

Forget empty metrics. We, as your dedicated SaaS PPC Agency, understand your unique business goals and develop tailored strategies to achieve them. We’re laser-focused on delivering results that matter, whether it’s expanding your pipeline, increasing MRR, or scaling your business.


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AdtoRise: Your Trusted SaaS PPC Agency – Increase SQL, ARR and Reduce CPA

At AdtoRise, we specialize in SaaS PPC advertising to help B2B SaaS companies generate more SQLs, pipeline, and revenue. As a leading SaaS PPC agency, we leverage performance marketing strategies across channels to reduce CAC and increase ROI with our SaaS PPC Services.

Our customized SaaS PPC services strategically targets accounts and contacts during their buyer’s journey, from early-stage ToFu to late-stage BoFu. Whether you offer a point solution or end-to-end platform, our SaaS PPC experts can help you achieve your growth goals.

Partner with AdtoRise to enhance your SaaS visibility and accelerate growth. We optimize SaaS PPC campaigns on Google, Bing, LinkedIn, and more using keywords like “HR Software“, “Live Chat Tool” and “Email Automation Tool” Our omnichannel approach combines paid search, display, social, and more for impact.

Key Benefits You’ll Receive From Our SaaS PPC Agency:

  • Increased MRR and ARR: Drive more pipeline and revenue by putting your SaaS in front of high-intent accounts with our ABM-aligned SaaS PPC.
  • Improved Sales Cycle Efficiency: Shorten sales cycles by delivering SQLs primed to talk to sales, increasing sales productivity.
  • ABM-Aligned Campaigns: Our SaaS PPC aligns to your target account list for focused account-based marketing.
  • Targeted Account Reach: Precisely target key accounts with tailored messaging for accounts in market for solutions like yours.
  • Omnichannel Remarketing: Combine paid search with display, social, and more to repeatedly engage high-value accounts across channels.
  • Full-Funnel Impact: Influence and convert accounts at every stage, from early awareness to evaluation and beyond for full-funnel pipeline growth.

See for yourself how our SaaS PPC services can transform your funnel and deliver real revenue growth. Connect with our experts for a free consultation and SaaS PPC assessment. Let us show you how our strategic approach can help you achieve your customer acquisition and revenue goals.

AdtoRise Focuses On Results - Checkout SaaS Success Stories

Checkout The Conversation Rate and Goal Completions we Increased for our Client.

  1. 22.80% Conversation Rate Increased In Just 1 MONTH
  2. 42.85% Goal Completions
aiim - healthcare - case study

Let's Dive Deeper into the Elements of SaaS PPC Services

Searching for an effective way to boost your SaaS pipeline and revenue? The solution is precision-targeted SaaS PPC services. As a specialized SaaS PPC agency, we leverage data-driven omnichannel campaigns fine-tuned to your ideal customers and their buying journey.

Our Strategic SaaS PPC Services Deliver:

  • Increased MRR & ARR: Drive recurring revenue by putting your solution in front of high-intent accounts actively searching for SaaS.
  • More Sales Qualified Leads: Equip your sales team with qualified leads primed to have product conversations.
  • Faster Sales Cycles: Shorten decision-making with campaigns optimized to each buying stage, from early problem awareness to final selection.
  • Enhanced Conversion Rates: Optimize landing pages and lead gen forms to capture contacts when interest and intent peaks.
  • Omnichannel Reach: Combine paid search, display ads, retargeting, and LinkedIn Sponsored Content for true omnichannel coverage.
  • LinkedIn Audience Targeting: Zero in on your total addressable market with laser-focused targeting by seniority, industry, company attributes and more.

Want Results from Your SaaS PPC Investment? Hiring a SaaS PPC agency like us ensures the optimization required to deliver pipeline and revenue growth. Contact our SaaS PPC services experts today for a free consultation and audit of your current campaigns.

Google Ads Management for SaaS

At AdtoRise, our SaaS Google Ads specialists offer dedicated SaaS PPC services are dedicated to building and optimizing high-converting campaigns laser-focused on your target accounts and their buying journey. We help B2C and B2B SaaS companies engage their ideal customers more efficiently online.

Partner with us and experience:

  • Increased Pipeline & SQLs: Attract more of your total addressable market to convert into sales-qualified leads.
  • Enhanced Bidding Strategies: Leverage advanced Google biddings like tCPA (Target Cost-Per-Acquistion) and Target ROAS to optimize for conversions.
  • Dynamic Number Insertion: Automate custom ad copy tailored to accounts’ employee count, locations, and other attributes.
  • Custom Intent Audiences: Build SaaS buyer and topic-based custom intent audiences for tighter account targeting.
  • Optimized Landing Pages: Provide an exceptional user experience with dedicated SaaS offer landing pages.
  • Comprehensive Reporting: Gain actionable insights into Google Ads performance through monthly analysis.
  • Ongoing Campaign Optimization: Continually refine campaign elements like keywords, ads, and placements to maximize ROI.

Want to unlock more SQLs and pipelines from Google Ads? Our SaaS Google Ads experts handle setup, daily optimization, performance analysis, and reporting so you can focus on sales. Contact us to get started.

google - saas ads example
bing - saas ads example

Bing Ads Management for SaaS

At AdtoRise, we specialize in building comprehensive Bing Ads for SaaS companies as part of our SaaS PPC services. Many B2B searchers turn to Bing, making it an integral platform for reaching more accounts researching solutions like yours.

Our Bing Ads for SaaS companies leverage unique targeting capabilities like:

  • In-Market Audiences – Target accounts actively researching or in the market for categories like “Time-Tracking Tool” or “Finance  Tracking tool” on Bing.
  • Custom Intent Audiences – Create custom audiences tailored to your SaaS buyer keywords and topics.
  • IP Targeting – Target or exclude companies by their IP address ranges.
  • Industry Targeting – Precisely target accounts within your most relevant industries

Additional Benefits Include:

  • Testing New Keywords – Uncover new opportunities with expansive reach and less competition.
  • Conversion Tracking – Attribute pipeline opportunities and revenue back to Bing Ads.
  • Enhanced ROI – Continually optimize account targeting, bids and landing pages to improve ROI.

Ready to increase pipeline by tapping into accounts actively searching Bing? Contact AdtoRise to build high-converting Bing Ads campaigns for your SaaS.

Meta Ads Management for SaaS

As a SaaS PPC Agency, AdtoRise leverages unique social media features to maximize visibility and pipeline for SaaS companies.

Our Meta Ads for SaaS tap into:

  • Sponsored Content – Promote posts showcasing your SaaS value prop matched to audience interests.
  • Lead Gen Forms – Drive conversions directly from social engagement.
  • Retargeting – Remarket to past site visitors via Meta Pixel tracking.
  • Lookalike Audiences – Expand reach to similar companies ready for your SaaS.
  • Reels & Videos – Showcase your solution and team in short, engaging video content ads.
  • Hashtag Challenges – Sponsor viral challenges positioning your brand as an innovator.

Additional SaaS Meta Ads Benefits:

  • Brand Positioning – Establish thought leadership with original and curated SaaS content.
  • Full-Funnel Impact – Influence every stage, from awareness to consideration and decision.

Ready to unlock more SaaS leads on social? Contact our PPC agency for SaaS to get started.

meta - saas ads example

Ready to Get More Sales Calls & MRR With SaaS PPC Services?

AdtoRise is here to help you

Why Do SaaS Company Need PPC Services?

Revenue Focused

As a data-driven SaaS PPC agency, we align PPC campaigns to key revenue metrics, ensuring every initiative ladders up to overarching growth goals. Rather than vanity metrics, we obsess over improving MRR, expanding ARR through upsells and renewals, and achieving targeted ROI. With clearly defined SQL definitions, our goal is to drive a higher-value pipeline and qualified accounts to directly impact recurring revenue growth.

Build Quality Pipeline

Too many leads lack buying readiness. With our revenue-focused approach, we deliver SQLs equipped for sales, rather than generic contacts. Leveraging ABM alignment, ideal customer profiling, and buyer journey mapping, we build pipeline tailored to move rapidly from first touch to close. Our SQLs speak to key challenges, actively seek solutions like yours, and have validated budget – primed for revenue.

Optimized & Controlled Ad Spends

With over 16 years of combined PPC Analyst experience, we maximize your SaaS ad budget efficiency using proven optimization best practices. From day one our team leverages manual bid adjustments, ad rotation, and ongoing performance analysis to systematically improve metrics. With control and transparency into the highest-performing combinations of targeting, copy, landing pages, and more—we accelerate learning and ROI.

Multichannel Approach

We meet tech buyers who are already searching and surfing with a truly omnichannel approach combining paid search, display, retargeting, video, and LinkedIn Sponsored Content. With each channel aligned to respective strengths across the buyer journey—our wraparound strategies drive awareness, expand reach beyond search keywords, and multiply touchpoints to break through the noise.


Through precise pixel tracking and creation of custom intent and account lists we repeatedly engage high-fit accounts as they travel across channels and devices. Tailored messaging speaks directly to observed behaviors and challenges, evolving along their journey from initial problem identification all the way through to final vendor selection. We give control to sales on lead prioritization so they can focus engagement on accounts with the highest revenue potential.


While many solutions offer broad appeal, local presence and support still matter. Our managed SaaS PPC allows for tailored geographic targeting so location-specific ads resonate with accounts in your established regions—improving relevance and conversions. Using IP address targeting and ad customizations by account HQ location, we drive interest in key metros and regional pockets aligned to your focus.

Why Choose Us!

As a trusted, SaaS PPC Agency, AdtoRise leverages Vast experience in paid advertising to ensure your SaaS Company or Tool stands out and surpasses competitors.


Targeted Audience


Smart & Personalized Ads


Get Maximum Result



Ready to Generate More Leads & ROI With SaaS PPC Services?

AdtoRise is here to help you

What Our Happy Clients Have Said About Us

Words of appreciation from our clients keep us going


PPC, or Pay-Per-Click, plays a crucial role in benefiting B2B SaaS companies by offering targeted visibility and measurable results. It allows businesses to pay for each click on their ads, ensuring that their message reaches a specific audience interested in their SaaS products.

Choosing a specialized SaaS PPC Agency such as AdtoRise is essential for B2B SaaS advertising due to its expertise in optimizing campaigns. AdtoRise focuses on generating Sales Qualified Leads (SQL) through a tailored approach, ensuring that the advertising strategy aligns seamlessly with the unique goals of B2B SaaS companies.

AdtoRise customizes PPC strategies for B2B SaaS products by conducting a comprehensive analysis of each product’s unique selling points. This includes leveraging strategies such as ToFu (Top of Funnel), MoFu (Middle of Funnel), and BoFu (Bottom of Funnel) to ensure a holistic approach to pipeline generation.

AdtoRise ensures positive ROI in B2B SaaS PPC campaigns through continuous monitoring and adjustment of campaigns. By employing data-driven optimization strategies, including keyword refinement and A/B testing, AdtoRise maximizes the effectiveness of each PPC dollar spent, contributing to a positive return on investment.

Absolutely, PPC is instrumental in driving targeted traffic to B2B SaaS landing pages, leading to increased trial sign-ups and overall conversions. AdtoRise designs campaigns that encourage user engagement and trial usage, positively impacting Annual Recurring Revenue (ARR) and Monthly Recurring Revenue (MRR).

AdtoRise employs advanced targeting techniques, including keyword targeting aligned with ToFu, MoFu, and BoFu strategies. Additionally, the agency utilizes Account-Based Marketing to ensure that B2B SaaS ads reach the most relevant and interested audiences.

The suitability of PPC advertising for B2B SaaS products depends on factors such as the nature of the product and the target audience. AdtoRise conducts thorough assessments to tailor PPC campaigns to the specific needs and goals of each B2B SaaS offering.

AdtoRise measures success in B2B SaaS PPC campaigns through detailed analytics and regular reports on key performance indicators (KPIs). This includes metrics such as click-through rates, conversion rates, and return on ad spend, ensuring transparency and allowing clients to gauge the impact on Sales Qualified Leads (SQL) and the overall sales pipeline.

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