Our Proven Strategy to Expanding Your eCommerce Business Globally

Global e-commerce growth  has been extremely fast paced in the last 5 years. In 2023, e-commerce growth worldwide was worth above $5.8 trillion. In the US it was about $1.12 trillion while the UK contributed $153 billion to the international e-commerce business. This global e-commerce market growth is expected to only rise with each passing year, showing big chances for businesses around the world.

Key Takeaways:

• Paid marketing helps expand e-commerce sales globally.
• Market research and competitor analysis ensure product-market fit.
• Localization enhances shopping experiences and sales.
• Optimized product listings improve global visibility.
• Tailored ads boost brand recognition and sales.

Why Paid Marketing Makes Global Expansion Easier

Paid marketing is key for global business growth. In 2023, e-commerce businesses invested $332 billion on digital ads. This international e-commerce business’ spending helps companies reach new customers and increase e-commerce sales worldwide. Whether it is d2c or global b2b e-commerce market, Paid Marketing makes global expansion smoother and more effective.

Product Market Fit

1. Product Research

Before launching ads or marketing campaigns, we help you investigate the market to understand what products are in demand. This involves analysing current trends, popular designs, and types of clothing being sold by competitors. We also assess customer preferences and pricing strategies.

For instance for a fashion brand, if high-waisted jeans are trending and eco-friendly fabrics are popular, the chain should focus on offering these styles and materials. This research ensures consumer needs are met and you get a good ROI, thereby maximizing the effectiveness of their marketing efforts.

2. Competitor Analysis in Same Segment

Achieving product-market fit for any brand involves analysing competitors within the same segment. For instance, if you’re offering Running Shoes, we will examine what features other brands are highlight in their marketing. Then we study their user reviews, pricing strategies, and unique selling points.

This analysis of their e-commerce global market helps identify gaps in their offerings. And the THEIR gap becomes YOUR potential opportunities. We further help you understand what competitors are doing, then refine your features, improve your marketing messages, and better meet the needs of your target audience.

3. Analysing SERP Results

In simple words this means that when the consumer searches say for “sustainable fashion,” we place you among the top results. To do this, we study which brands are prominent, what keywords for product search they use, what are those products’ USPs, and how they present their products in images as well as in text. This insight reveals what customers are looking for and how your competitors have positioned themselves in fashion’s e-commerce global market. This step would be helping your brand attract the right audience by adjusting to effectively meet e-commerce growth worldwide demands.

4. Product Category identification according to location

Product Category identification according to location here means understanding which product will better sell where. For instance, in Assam where bamboo furniture is made in abundance, that region will not be profitable.

On another hand, in the US and UK the global e-commerce market growth would be different for home furnishings due to cultural and climatic differences. For example, the US market might prefer larger, multifunctional furniture, while the UK may lean towards compact, space-saving designs. We review such aspects and more whether these categories align with your e-commerce furniture brand’s current offerings or if updates are needed to match local trends and preferences. We help you tailor these and related categories to specific markets, and will boost your global b2b e-commerce market.

5. Keyword Research

Keyword research is crucial for example selling shoes online because brands use different words for global e-commerce sales. This depends on what entity is named what in their nation. For example, in the US, people will search for “sneakers,” while in the UK, they will use “trainers.” for the same type of shoes. In short, the keyword has changed. We will always help you become a leader in the B2C or global b2b e-commerce market, by helping your product get the correct limelight via keywords. This helps you attract more customers and boost your global e-commerce sales.

Website Level Changes

1. Pricing – Trend, Pricing (High, Low)

For a fashion eCommerce brand, pricing should be competitive but not misleading. First we compare what similar products cost on other sites. For instance, if your competitors are selling trendy sneakers for $100, your digital agency must prompt you to set your price only significantly lower, to attract more consumers (but not make them feel that you have compromised on quality). Finding a balanced price will ensure your products have the right global e-commerce growth.

2. Currency

Displaying prices in the local currency is extremely crucial in the e-commerce global market. For example, if someone from the UK visits your site, the price needs to be listed in British Pound instead of USD. A good digital agency will also ask you to use IP location tracking to automatically adjust the currency based on the visitor’s location. This makes shopping easier during international e-commerce business and more relatable for international customers.

3. Terminology Changes

Different regions use different terms for similar products. In India, “formal shoes” is the term used, while in the UK, the name is “smart shoes.” And in the US, the same thing is called “dress shoes.” We ensure your product names match local preferences to avoid confusion that could otherwise lead to a global e-commerce growth collapse. This anyway improves the shopping experience.

Google Merchant Center/Meta Catalogue Configuration

1. Product Title Changes

For a fashion e-commerce brand, adjusting product titles in Google Merchant Center (GMC) and Meta Catalogue is crucial. For example, if you sell “summer dresses” in the US but “summer frocks” in the UK, then as a digital agency we would be updating titles to match local terminology. Why, because this helps customers find what they’re looking for. Because this terminology will help the product appear in relevant searches and get picked up from various nations, to expand your global e-commerce growth.

2. Description Optimisation – Name and Size

Let me explain this with another example. Say if your website lists “size 8” for shoes in the US, you should also specify the same size as “size 39” for the UK. Additionally, descriptions should use regional terminology for example it is “puffer jacket” in the US while called a “padded coat” in the UK. This helps ensure that worldwide customers see descriptions that match their local expectations as well as correct measurements. This will boost global e-commerce sales.

3. Currency Changes

Updating the currency in GMC is essential for accurate pricing in the e-commerce global market. If your e-commerce brand sells shoes, the price displayed in GMC should match the local currency of your target audience. For example, a certain pair of shoes is priced at $100 in the US should be shown as £80 in the UK. This prevents confusion and helps customers easily understand the cost in their local currency. This not only enhances the shopping experience, but also expands the e-commerce sales worldwide.

Online Advertisement

1. Ads Content/Creative Strategy

Just the keywords and names, the Digital or Hard Copy Ads also need to be tailored to local preferences and cultural norms. For instance, a fashion ad for men’s suits in the US might focus on professionalism and luxury, while in Japan, a consumer would want to see the traditional craftsmanship. Similarly, women in their dress ads in France would like to see elegance and style, while in India, they would want value for money, vibrant colors and trends. When the Ads are rightly targeted, global e-commerce sales are bound to grow!

2. Festivals and Offers

For global e-commerce growth, the digital Ads also ended to align with local festivals and sales events. In the US, Easter is a major shopping event, so ads for shoes or clothing should highlight discounts and deals. In India, ads for Diwali would focus on festive wear and special offers.

3. Marketing Changes

Take the example of the UK – ads for men’s casual wear might use humor and subtlety. But for the same product like Lounge Pajamas, in the US, ads will be more direct and high-energy. In India, ads might feature Bollywood stars for women’s fashion, but in Japan ads could emphasize traditional and outdoor styles. So e-commerce sales worldwide depend a lot on your marketing game.

Budgeting

1. Currency Changes as per Country

We always reflect local costs in the digital media budget, because the investment cost varies as per the nation. For instance, in India, we list cost per click (CPC) for ₹5, whereas in the USA, the same will be $2. We specify this for your brand and location always.

2. Allocating Budget Across Channels

Different countries have different advertising preferences. In the US, usually social media ads and Google Ads are more effective for fashion brands. But China prefers it via WeChat and Baidu may be more popular. Our budgets are allocated based on the performance of each channel in different regions to ensure a sustained global e-commerce growth worldwide.

3. Seasonal/Festival Budgeting

To ensure rising e-commerce sales worldwide, we help you adjust your ad budget according to seasons and local festivals. We will ask you to increase spending on holiday promotions in December in the US. But with India, we would ask you to do this around Diwali. E-commerce global market budget adjustments like this ensure international e-commerce business ads are effective during peak shopping times.

Wrapping Up

We would like to assert that whether it is b2c or global b2b e-commerce market, the opportunities for international e-commerce business are boundless. We suggest that staying ahead in global e-commerce market growth requires strategic insights. Because all this and more will be boosting the global e-commerce market. To know more, WRITE TO US TODAY!